The world has come to bond through internet. Yes, the era is digital. Today, people don’t go to shopping malls, they click to buy clothes. They don’t have to go to airport to book a flight, a click does that too. Internet is a vast online library. Without the help of this man-made wonder, human life is simply not complete. For this reason, if you are running a business and you want to succeed, you would need a strong online presence. There is more than one reason to make an effort and build an image which will help you acquire a brand status. It is especially important for the small and mid-size business.
- Countless Visitors
If you research, you will find that there are countless people who use internet every day. In fact Google has been overwhelmed to find out that more than 97% consumers who buy products adhere to online shopping. If this shocks you, there is more to it. From gathering information to check on the availability of movie theater seats, internet does it all for the human beings nowadays. Your business needs online presence because exposure is essential when you are building your client list.
2. Increasing Brand Value
Building brand image is a difficult task. It is like telling the world what you are all about. With brand image comes the trust. People trust brand image. To build it you first need to be out there. Today’s consumers don’t ask for review from friends or relatives anymore, they Google it. Make sure that when they Google it, they find you. Don’t include yourself in the joke that — even Google cannot find the company. It does nothing for the brand value.
3. Ease of Finding You
Online presence makes it easy for the consumers to find you. If you are not there in social media or you don’t have a blog, you will not be available. People need to know about your brand, they need to know about your product, they must get information about your backstory to trust your service. All these would only come from a strong online presence. Remember that people like stories and all the small and mid-size businesses offering the consumers just that. Tell your stories and make friends.
4. Ease of Communication
Interaction is the best way to build brand value. If you don’t interact with your potential clients, you will not be able to create the right bond with them. Through social media, you can interact with the potential clients who might get in touch with you. Encourage comments and focus on replaying to the comments. Eventually it will get you closer to the people.
5. Global Exposure
Now, this is the best thing about online presence. Internet is the thread which binds the entire world. It has brought the world inside one single screen. Using it properly, you can get around the world. If you want people from the other part know about your brand presence, you need to be out there in social media. You need to keep interacting with people continuously. When you do this people become close to you and gradually they start trusting you.
6. Marketing Brand
Cost is what everyone thinks of when they are marketing a product. It is especially important for the small and mid-size businesses. At the time of inception budget becomes the main thing to worry about. Social media optimization is the most cost effective way of reaching out to the people from different countries. Unlike traditional marketing ways, SMO would not cost you a fortune. Besides, online marketing or digital marketing has immense influence on consumers. When you do right online marketing can lure people to make purchase or buy service.
7. A Few Things about Online Marketing
So, now the question is — how would you use this wonder tool to build your online brand image? What are the ways? What is the right strategy? How would you build it and make people come looking for your service?
8. You Would Need a Professional
Social media marketing is not easy. It is a vast platform. How you use it would impact a lot. It would impact how people see you and react to your brand. For this reason, you need to be careful. Many small and mid-size business owners think that social media marketing is nothing but regular Facebook update. However, they forget that though Facebook is a very important part of social media, there is more to the marketing strategy than just some updates and shares. To use it correctly, you need someone with the skill and the knowledge. Building brand image is an art and you need to be an artist to use the art properly.
9. The 10 Second Marketing
Yes, 10 second is what you have. Within this time you either zoom into the readers’ attention or drive yourself off the track. The challenge here is no one would hold the traffic. In fact, you would have to drive fast and furious to get ahead of the other racers.
So, how would you get the attention within such a short span of time? You need to combine formatting with good quality content. These two together will make your blog a pleasure to read. Most think that a professionally designed blog with high quality graphics does the wonder. However, this is not true. You need to upload content to make people stay and also make them come back for more by committing to the social media promotion.
Anirban Guha is the Founder & Editor of Startup Simba.
For more information visit: http://www.startupsimba.com/
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