Best Business Planning Techniques for Nonprofit Startups

For a nonprofit startup to be successful there must first be a comprehensive business plan which lays the foundation of the foreshadowed work to come. Effective planning, not only identifies the optimal way of running the startup, but also allows potential problems to be solved.

Taking the step of identifying the top techniques will pay off down the line. Some of the keys to proper planning involves figuring out the method of fundraising, the products and services needed to run the startup, market analysis, financial goals and the details of the management team. If you at the very least cover these points, then you’ll be in good standing to give your nonprofit startup a fighting chance for longevity.

Fundraising plan

The fundraising plan is vital for a nonprofit company. The plan is the protocol in achieving goals. At times, securing capital from a campaign can be hard. Without a concrete plan of action the results are not going to be as good as anticipated.

The goals must be written with operating costs in mind. You must assess how much money is required to run the nonprofit startup for the next 3 years and aim to raise the capital to meet those operating costs.

Set long term and short term goals

However, long term goals don’t give anything for employees to focus on in the short term. Creating monthly, weekly and even daily targets gives something to aim for and that in turn gives the team members more motivation to strive for a target.

Short term goals should be something that’s realistically achievable, because if they are too hard then failure is likely, and that’s counter-productive. Having said that, there must be an element of challenge to short term goals — this ensures that employees are pushed to improve.

Market analysis

  • Who are the donors and why do they give money?
  • Who is the competition for the money you’re trying to secure?
  • How much money are you likely to get from each target donor?

After the recession of 2008 funding is a lot harder to come by as there is less of it, and the competition is stiffer. The financial strain of people and business alike means their feelings towards charity have somewhat diminished. An approach that has “out of the box” ideas must be implemented to get an advantage over the competition.

Be realistic

When setting predictions of performance don’t use numbers that represents ideal market conditions, and securing backing from 100% of donors. Instead use conservative figures. This approach gives you more wiggle room when things don’t go your way.


However, don’t stop adding to your strategy. Always be on the lookout for new ways to improve the scope of your business plan. The idea is to create a clear plan of action that will tilt the odds of success in your favour.

When all the right ingredients are in place the non-profit startup has a much better chance to succeed. Furthermore, those executing the plan will have a much better understanding of what the organization hopes to accomplish.

Seasoned inbound marketing professional and tech blogger. Loves to write about #Marketing and #Technology. Follow me on Twitter @anibeg25