In the world of digital marketing, getting your message heard can be very difficult. The main reason is that social media is cluttered with all kinds of content, which makes difficult for any kind of content to truly stand out. Each day, over two million videos get uploaded and 140 million tweets get generated. In addition, there are over 1.5 billion units of content on the Internet. It’s next to impossible to get through to your audience with all that information surrounding them. That’s why marketers implement visuals into their content, in hopes that their content will reach the audience more effectively.
People are visual beings and they perceive information better when it’s combined with some sort of visual material. In fact, people process visual information 60,000 times faster than just textual information. Content is king and it will remain on the throne for years to come. However, in order to successfully leverage content’s true potential, marketers must make adjustments to it. That’s where visual marketing comes into play, as it allows marketers to improve the quality of their content and break through to their target audience. Here are a few reasons why you should invest in visual marketing.
Great design makes your business more desirable
There’s nothing that can outright kill your business better than poor product design. No matter how good a product may be, if it’s designed badly or if it looks weird, it simply won’t sell. It’s not just product design that can hinder your business, but the overall design you implement in your organization, such as company’s logo, website design, the colors on your blog and so on and so forth. As mentioned before, people are visual beings and if something isn’t visually impressive, you can bet that people will avoid it.
Furthermore, the same rules apply to content, as your content can generate 94% more views if it has visual aspects over just text. That’s why good design is important to your business. People are more likely to do business with you if your company implements a good visual design in all of its business operations ranging from brand’s visuals to packaging. Visual marketing will help your company become more visible, improve your sales and ensure customers satisfaction.
Maximize your marketing efforts
By adding good visuals to your marketing campaigns and promotions, you’ll be able to improve their effect on customers. For example, four times as many people prefer to watch a video about a specific product than to read about it. Also, people are able to retain 10 to 20% of the information they’ve read or heard, but if that information is combined with visuals then people are able to retain 65% of that information. Visual content is important for your marketing efforts, as it can ensure a seven times higher conversion rate because people generally pay more attention to custom visuals.
In addition, images that contain relevant information, such as infographics are three times more shareable on social media than any other type of content and people will pay more attention to images that carry information than a simple text. By adding visuals to your product promotions, especially a product with a lot of features, you’ll be able to ensure customer satisfaction, because people do 323% better when following instructions that have visuals than following instructions without them.
Great packaging design improves your sales
The visual aspect of packaging products can greatly influence a customer’s buying decisions and thus have a large impact on your sales. Regardless of whether your products can be found in store or if you’re shipping them to your customers, packaging will play an important role in your future sales. Even simple color combination on your product’s package can influence a buyer’s decision, because colors are directly associated with human emotions. That’s why it’s important to leverage a good visual design for your packaging and ensure that your customers will love it. In order to perfect your design, you need to have an in-depth understanding of your target audience.
Your target audience’s demographics play a huge role in designing product packaging and tapping into your customer’s’ preferences will ensure positive impact. For instance, by doing research you discover that the most of your customers prefer an industrial design over all else, but you’re unsure if you have the skills to design such packaging for your products. If that’s the case, you can always consult a company that specializes in quality industrial design in Melbourne to help you out. It’s important to have the right design for your packaging so that it will encourage customers to buy more products or to choose your products over your competitors.
People online prefer visual content
If you’re looking for ways to improve your business, then you should look no further than visual marketing. As a matter of fact, people online prefer visual content and are more likely to engage with your business if you provide it for them. When you promote your content online as part of a marketing campaign, promotion or simply a way to get attention, then you should know that visuals will help you out immensely.
For instance, quality visual content has more chances of going viral on social media than other type of content. If your content manages to go viral you can expect a ton of inbound links and a 60% increased chance of being contacted for business deals from your target audience. Furthermore, quality visual content can generate 37% more engagement from your customers. Also, content views can go up 48% if it contains both images and video. A good example of leveraging visuals in your marketing is to use video. In fact, 90% of consumers state that product videos help with decision making.
With the increase of usage of mobile devices such as smartphones, video became one of the most popular aspects of visual marketing, so much that 64% of consumers are willing to make a purchase after they’ve watched a video about a product. Predictions state that video traffic will make 80% of all internet traffic by 2019. However, video is just one of the visual aspects of marketing and you shouldn’t focus on only one aspect; instead, try to leverage all visual aspects in your business promotions.
Visual marketing is more than a worthy investment. After all, online audience pays more attention to visuals in content and is more likely to engage with content that has visual elements over simple text. Everything from product design to your company’s logo needs a good visual design — that is if you want to effectively market your business online.
The article was first published on Startup Simba.
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